We all remember the last shop we went in where we received a poor service. Weather this was from disinterested staff, rude staff , uninformed or just unhelpful staff or even a combo of them all don't we. But do you remember OK service or average service no of course not. Only exceptional service will stick in your mind. It that simple been average and part of the crowd when it comes to customer service is just no good.
You have to stand out catch the customer attention be remember-able for all the right reasons. A simple and often quoted fact is a happily a happy customer tells 4 people a angry customer 10. But a customer who got service which did not stand out one way or the other tells how many? 0 they will not even remember you.
Customer service and customer care are the biggest factor any company has to stand out it our USP . Price is important but I would rather pay a bit more for great service rather than less and be treated like dirt.
The long and short of it is try to go the extra mile it really does matter
But what do I ,mean by the extra mile?
It sounds like a lot of work. Not really it could be lots of small simple things and I mean on top of getting the basics right. For example showing customers you care using our market trading wing as an example on hot days we put water out for the dogs. Our been part of local life again we are proud to support Hull based Dove House hospice.
Small business have a great advantage we can know our regular customer by name and know their needs and wants leading to a more personal service and that breeds great service.
The point is there are many ways to archive this goal no more right than any other just what fits your team and your customer.
But it should feel forced and artificial to your people or the customer other wise it just want archive that stand out factor it should.
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